HOKA has become one of the few running brands to cross into culture without losing credibility with runners. If you're building a brand, launching new products, or wondering how companies grow without abandoning what made them special, this conversation is for you.

Thomas Cykana and Travis Wiseman pull back the curtain on HOKA's collaboration strategy, why they refuse to make "toy shoes," and how fashion found HOKA before HOKA ever chased fashion. It's a conversation about culture, product, trust, and the surprisingly human decisions behind one of running's fastest-growing brands.

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Topics / Timestamps

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Resources / Links

  1. Borderlands.cc
  2. La French Trail
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Related Episodes

  1. Ultra Running isn't Just Running
  2. John Ruben, founder of Unna


Presented by Kiprun.

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Borderlands explores trail running through culture, media, and the forces shaping it.

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