Returning guest Simon Dixon, co-founder of global brand and design agency DixonBaxi, sits down with Radim as the studio approaches its 25th birthday to talk about what actually holds up over a quarter of a century. ~
This is a conversation about comfort without complacency — how a body of work lets you meet the world with strength instead of fear, why Simon has never asked permission or had a mentor, and how "access" quietly determines who gets to be daring in the first place.
They trace the throughline from permission to curiosity to gratitude, unpack the real difference between fear and doubt, and land on why taste, judgment, and care will matter more than ever in a world being reshaped by AI.
Takeaways
Twenty-five years in, real confidence isn't settled or atrophied — it's comfort earned through scar tissue and decision-making
It's easy to be daring once you can pay the rent — access and infrastructure quietly gatekeep who gets to take creative risks
There's no such thing as a dead end or a mistake; there's only information about what you've won or haven't
Fear and doubt aren't the same thing — doubt is the ache of growth, not a threat to survive
Generosity and mentoring don't wait for success; Simon took on interns from day one of his career
Growth happens in layers, not stages — self-focus, collaboration, and generosity all coexist rather than replacing one another
Taste isn't universal — it's conviction applied to your own work, which is why Hemingway and Jane Austen can both be right
AI won't be a tool bolted onto creativity — it will be the infrastructure everything else runs through
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