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Quick Look
In this episode, we discuss:
- Why so many poultry keepers and homesteaders experience burnout.
- The difference between working in your business and working on it.
- Why social media shouldn't be your entire business strategy.
- How websites, blogs, and email lists create long-term growth.
- The story behind why Jennifer created Beyond the Egg.
Most people start raising poultry because they love the animals—not because they want to spend every evening answering Facebook messages, updating social media, or repeating the same customer service conversations.
In this episode of the Poultry Nerds Podcast, Jennifer shares the philosophy behind Beyond the Egg, a new educational membership designed to help poultry breeders and small farm businesses build smarter systems instead of simply working longer hours.
Carey and Jennifer discuss what they've learned about growing a poultry business, setting boundaries, using automation wisely, and creating assets you actually own—like websites, blogs, and email lists—instead of relying entirely on social media.
Whether you're selling hatching eggs, breeding stock, farm products, or simply dreaming about turning your hobby into a business, this episode offers practical insights into building a business that supports your homesteading lifestyle instead of taking it over.
Mentioned in this episode
If this episode resonated with you, be sure to subscribe, leave a review, and share it with another poultry keeper or homesteader who's trying to grow their business without losing the joy that started it all.
Valley Hatchery is a proud sponsor of Poultry Nerds, find more at ValleyHatchery.com
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