Focus and Flourish
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At the Table With Darina Kopcok: Pricing the Invisible Labour in Food Photography

Dela

Have you ever found yourself doing extra creative direction, endless revisions, or 'just one more thing' for a client without ever pricing it in? If you've absorbed unpaid labour because it felt like 'just part of being a photographer', this episode will change how you see that.

We sit down with Darina Kopcok, a professional food and beverage photographer based in Vancouver.

Darina walks us through why scope creep isn't a client problem, it's a systems problem, and shares the tiered service model she built to give invisible labour a name and a price.

We dig into the shift from auditioning for clients to assessing them, the five questions that tell you whether a client is worth taking on before you ever quote, and the language photographers use without realising it undermines their own authority.

Darina's also prepared a free downloadable tiered pricing template just for our listeners linked below. This is a masterclass in the business side of food photography, from someone who's lived it.


Resources Mentioned:Darina's free downloadable tiered pricing template - https://learngastrostoria.systeme.io/tiered-pricing-templateSee more from Darina Kopcok:



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