In this episode of The Candid Creative, Lys Lytle and Manda Worthington dive into a hot topic in the creative business world: niching down. Does narrowing your focus really lead to more revenue, a stronger brand following, and clients that are a perfect fit? Or has it become just another overhyped buzzword?

At first, both hosts are a bit skeptical—questioning whether focusing on a single niche actually helps grow your business. But as they dig deeper, they explore the potential benefits and challenges of committing to a niche, especially in the wedding industry.

Tune in to hear their candid discussion, and find out whether niching down is the right move for your business.

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