At a time when corporate sustainability faces unprecedented headwinds, last week's GreenBiz25 conference proved that sustainability leaders aren't backing down – they're doubling down on their commitments and getting more strategic about their communication. In this special episode of The Sustainability Communicator, Mike Hower sat down with six sustainability leaders from diverse industries to understand how they're navigating these challenging times.
From Aileen Lerch at Allbirds discussing the power of "applied hope," to Elizabeth Eldridge at Kaiser Permanente sharing how they're moving beyond buzzwords to build trust, to Marcella Thompson at CBRE explaining how they're making sustainability visible in the built environment, each conversation revealed how companies are evolving their sustainability storytelling for 2025 and beyond. These candid discussions, recorded live at GreenBiz25 in Phoenix, offer a unique window into how leading companies are balancing compliance, credibility, and compelling narratives in their sustainability communications.
ReadGreenBiz 25 takeaways: Telling a sustainability story that doesn’t suck
OrderSustainability Storytelling — Mike's book about communicating sustainability in business
Follow Mike on LinkedIn to stay updated on his regular insights on sustainability storytelling
Subscribe to The Sustainability Story on Substack for more in-depth analysis of sustainability communication challenges and practical advice on how to overcome them
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