In this OFFBounds Summer Rewind, Paula Macaggi revisits her conversation with Lauren Steinberg, Chief Digital Officer at Loblaw, Canada’s largest retailer. Lauren shares how Loblaw built its digital business like a startup within the enterprise, embraced the advantages of being a first mover, and scaled online grocery through experimentation, accountability, and technology designed to evolve with customer expectations.
The conversation explores the future of grocery retail, from AI-powered personalization and composable commerce to search, loyalty, and agentic shopping. With Loblaw now bringing grocery shopping into ChatGPT, Lauren’s insights offer a timely blueprint for how retailers can build strong digital foundations today and remain ready for the next wave of commerce innovation.
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