What if your sales team could practice its toughest conversations before speaking to real customers? In this episode, Chris sits down with Paul Burani, Co-Founder and CRO of Atlas Primer, to explore how AI sales roleplay brings realistic practice and personalized feedback into sales training. They discuss how short, regular sessions help teams develop human skills, prepare for objections, and approach high-stakes conversations with greater confidence.
Paul explains how to tailor simulations to specific prospects, incorporate your sales methodology, and connect AI sales coaching to measurable business outcomes. He also shares his AI workflow for following up on stalled deals and the data privacy questions leaders should ask before adopting new tools. Listen to discover practical ways to strengthen your team’s skills and make better use of the time AI saves.
Chapters
(00:00) Introduction
(06:19) How Atlas Primer Builds Conversational Skills
(09:25) Getting Sales Teams to Embrace AI Coaching
(13:05) Building a Regular Sales Practice Habit
(14:24) Inside an AI Roleplay Training Session
(22:17) Preparing for Specific Prospects with LinkedIn
(24:13) Connecting Sales Training to Business Outcomes
(29:41) Adapting Sales Methodologies and Extending Coaching
(32:53) The Handoff: AI Follow-Ups for Stalled Deals
(36:13) Data Privacy Questions Every Leader Should Ask
(41:46) Reinvesting AI Time Savings Without Burning Out Teams
Resources:
🔎 Find Out More About Paul Burani:
LinkedIn:
https://www.linkedin.com/in/pburani linkedin.com
Atlas Primer:
https://atlasprimer.com/
Atlas Primer Roleplay:
https://roleplay.atlasprimer.com/ Atlas Primer
🛠 AI Tools and Resources Mentioned:
Gong:
https://www.gong.io/
OpenClaw:
https://openclaw.ai/
HubSpot:
https://www.hubspot.com/
Tableau:
https://www.tableau.com/
Microsoft Power BI:
https://www.microsoft.com/en-us/power-platform/products/power-bi
The AI-Driven Leader by Geoff Woods:
https://www.aileadership.com/book
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