In the AI race, some of Adobe's closest partners are also its biggest competitors. So how does it decide who to work with?

Sahil Gupta is the Senior Director of Partnerships at Adobe, where he leads technology partnerships with the biggest names in AI including OpenAI, Anthropic, Google Cloud and NVIDIA. In this episode Liam sits down with Sahil to break down how these partnerships actually come together, what Adobe announced at Adobe Summit, how you navigate working with a partner you also compete with, and what the future of work really looks like from someone sitting at the center of the AI ecosystem.

Topics covered:

How Adobe structures partnerships with OpenAI, Anthropic, Google and Microsoft and surfaces its agentic capabilities inside each

The NVIDIA partnership including 3D digital twins, agent governance and the next generation of Firefly models

How you co-innovate with a partner like Anthropic that also competes with you on design tools

The difference between working with a 30 year partner like IBM and a company only a few years old

Why Adobe brings over 30 models including startups like Runway into Firefly

What the future of work looks like and the radiology lesson from NVIDIA's Jensen Huang

Episode Timestamps:

00:00 Intro 00:36 Competing and co-innovating with partners 01:22 How Sahil kept ending up at the center of industry moments 03:01 What a Senior Director of Partnerships actually does 04:03 Where partnerships actually come from 06:24 What Adobe announced at Summit 07:40 The NVIDIA partnership explained 10:28 Navigating partnerships with companies you also compete with 12:06 Working with 30 year partners versus brand new ones 13:43 What partnerships Adobe is building toward next 15:23 Why everything comes back to customer experience 17:54 How Sahil ended up in partnerships 19:27 The future of work and the radiology lesson 22:15 Why do you do what you do

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