In this special episode, we talk with Doug Larsen about why police staffing shortages keep getting worse even when agencies spend big on recruitment marketing.
Doug has spent the last 5 years solving law enforcement recruiting for countless agencies and his raw, authentic truth, is something that every leader must hear. Here are just some of the topics we discussed:
• separating marketing metrics from police recruitment outcomes • why we call it a leadership decision crisis, not a recruiting crisis • Doug’s path from trucking recruiting to building a law enforcement recruiting system • the mindset shift agencies need to make when applicants no longer “just show up” • how small departments can compete with limited budget and limited manpower • the most common internal roadblocks, including HR friction and recruiter skepticism • why automation and applicant tracking systems protect recruiters from being overwhelmed • cutting drop-off by removing account registration and early high-friction steps • re-engaging warm leads over time to convert interest into applications • real examples from departments like Philadelphia, Milwaukee, Cleveland, and Larimer County
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