Your job search is a marketing campaign, and you are the product. In this episode, biotech career coach Carina Clingman shows you how to build a resume and cover letter that get past the software and win the six second scan.
This is seminar one of a three part series Carina teaches for her outplacement career transition clients. She takes you inside a recruiter's applicant tracking system, where a single biotech role can draw 400 applicants, and shows how she narrows that pile down to the ten people worth a conversation. You will see why tailoring and keyword mirroring decide whether a human ever reads your resume at all.
What you will learn:
- Why a resume is a marketing document, not a career archive or a CV
- The four things every resume needs to survive the six second scan
- How recruiters use Boolean and reverse keyword searches to cut applicants
- How to mirror a job description so a recruiter reads you as one of us
- The five professional highlights that work like a movie trailer for your experience
- Where to place degrees, publications, and skills for the most impact
- The T style cover letter hiring managers love and the three questions it must answer
By the end you will treat every resume, cover letter, and LinkedIn message as a marketing message with one job, to make a hiring manager care about you.
Watch for parts two and three, on LinkedIn and interviews, in the coming weeks.
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00:00 You are the Chief Marketing Officer of your own job search
04:25 Inside a recruiter's inbox with 400 applicants
06:30 How Boolean and reverse keyword searches cut your resume
07:30 Build your resume like a persuasive essay
09:02 The above the fold rule and mirroring the job description
11:30 Five professional highlights that work like a movie trailer
13:26 Where to put degrees, publications, and skills
16:39 The T style cover letter and the three questions it answers
19:00 Opening a cover letter with a personal story
22:19 What is coming in parts two and three
