If the word “website” makes you want to crawl under your desk and never come out, this episode is for you.
Because apparently, you do not need a giant, expensive, perfectly designed website to start building your business online.
You just need somewhere on the internet that you actually own.
In this episode, I’m chatting with my friend Andrea, owner and lead designer of Merveille Creative Studios, about websites, SEO, branding, and what creators actually need when they’re building a business.
And honestly? We are making websites feel way less overwhelming.
If you’re a travel content creator, UGC creator, influencer, or creator who wants to work with brands, tourism boards, and businesses, this episode is packed with practical advice for building an online presence that makes you look legit — without spending your entire life trying to figure out your website.
In this episode, we talk about:
- Why you should stop relying entirely on Instagram and social media to house your business
- Why a simple landing page is better than nothing
- Why you should have your own domain instead of relying on platforms like Linktree or hosted landing pages
- What your website actually needs if you're just getting started
- When it's time to graduate from a landing page to a full website
- The essential pages every creator website should have
- Why your UGC portfolio should NOT live on Canva
- How your website can help you get discovered through SEO
- Why having a website can help creators look more legitimate to brands and tourism boards
- Website platforms including Squarespace, Wix, Showit, and WordPress
- Why Andrea personally prefers WordPress for SEO and customization
- The difference between easy-to-use website platforms and platforms that give you more flexibility
- Why website speed matters for SEO
- How to check your website speed with Google PageSpeed Insights
- The biggest website mistake creators make in their hero section
- Why you need to tell people who you are and what you do immediately
- How to use analytics to understand who's actually visiting your website
- Why you should have an email opt-in on your website
- What platform you should use if you're selling digital products vs. physical products
- How your website can become a home base for your travel content creation business
🎧 Want to listen to my producer's podcast all about scaling your business to the next level? Check our her podcast, Your Girl
Connect with Andrea:
- Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
- Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
- Say hi on Instagram
Join Us 👉 The Travel Creator Business Plan Community!
The only business-building community designed specifically for travel creators.
You’ll get:
✔ monthly business systems
✔ coworking + Q&A calls
✔ a private community of creators building real businesses
✔ guidance to help you move from “content machine” to “CEO energy”
Sign Up HERE
