AI in Pharma Marketing with Nataliya Andreychuk | Pharma Content Strategy, Personalization & Localization #pharmamarketing #aihealthcare #digitalpharma
In this episode, we talk about how AI is changing pharma marketing and communication. Nataliya Andreychuk, CEO of Viseven, explains how teams use AI to create content that follows rules and connects with doctors and patients. Please visit our website to get more information: https://swangroup.net/
We cover how marketing in pharma is moving from product-focused to useful and relevant messages. Nataliya discusses personalization at scale and how digital tools help make content faster and more accurate.
You will hear why data, CRM, and social listening help shape content strategy and how AI helps reduce time for localization and regulatory checks. The episode explains how communication between medical teams and commercial teams is becoming closer with smarter tools. This talk shows how relevant content makes it easier for healthcare professionals and patients to find answers and improve engagement.
Links from this episode: ✅ Get to know more about Steven Swan: https://www.linkedin.com/in/swangroup ✅ Get to know more about Nataliya Andreychuk: https://www.linkedin.com/in/andreychuk ✅ Learn more about Viseven: https://viseven.com/ ✅ Nataliya’s Music Pick: https://www.youtube.com/watch?v=Vh9sBLXBZII
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