Welcome to the new episode of the TNW Podcast, the show where we discuss the latest developments in the technology ecosystem and feature interviews with some of the most influential people in the industry.
In today’s episode, we’re happy to present an interview with Michael Atalla, Chief Marketing Officer of UiPath, the Romanian-born business orchestration and automation company. Michael explains why AI agents won’t replace humans: they can’t grasp intent or learn on the job, so the exceptions that need trust and judgment stay with people. He also argues that AI should augment our skills and that cutting junior jobs is a mistake.
We also get into the AI agent his marketing team built for ad data, the Process Atlas and Cartographer launches at FUSION, why low-risk AI pilots stall, and why AI slop means marketing still needs humans. His advice for anyone starting a career in tech is simple: move.
Feel free to email us with any questions, suggestions, and opinions at contact@thenextweb.com.
00:00 Intro 00:51 Robots, agents, and orchestration explained 01:59 What companies use UiPath for 03:10 Why Michael joined UiPath 04:29 How UiPath automates its own marketing 07:30 Process Atlas and Cartographer at FUSION 11:34 What AI agents still can't do 13:12 How Romania shaped UiPath's culture 15:46 Why AI pilots get stuck 17:06 UiPath's vision beyond the AI hype 18:14 How AI is changing marketing 20:58 Will AI agents replace humans? 22:15 Why cutting junior jobs is a mistake 24:13 From writing code to CMO 24:59 Advice for anyone starting in tech
