The Deep Track, Ep. 59 - Exploring Watch PR with Fernanda Zapata

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This week I'm joined by watch industry PR veteran, Fernanda Zapata. Fernanda is the founder of Gigantem, currently representing Zenith, Parmigiani Fleurier, H. Moser, and Girard-Perregaux. In this episode, we discuss the current climate behind the scenes as we head into the biggest show of the year, Watches & Wonders. We also chat about the changes she's seen in the industry, moving from Basel to Geneva, and we recount some of our favorite moments and what makes these shows special. 

Show Notes:

Gigantem on Instagram

Gigantem

H. Moser

Parmigiani Fleurier

Zenith

Girard-Perregaux

Time to Watches

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