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Storytelling in the anti-trafficking space carries a particular weight, where the urgency to communicate impact can pull against the responsibility to protect the very people whose stories are being told. Many nonprofit communicators working in this space are asking how to tell stories that move people to action without exploiting pain or compromising survivor safety.
In this conversation, Preston Goff, Vice President of Global Communications at The Exodus Road, helps us explore what that balance looks like in practice. We discuss the organization's red lines around consent, why some of their most powerful stories involve months or years of waiting, and how holding firm boundaries with media partners can actually build deeper trust rather than cost opportunities. Preston shares real examples from this work, including a survivor's story that took shape only after she chose, unprompted, to share it herself.
This episode is a grounded and honest look at what it means to communicate urgency without sensationalism, and what nonprofit storytellers can learn from an organization that has chosen protection over exposure, again and again.
About Preston Goff
As the Vice President of Global Communications at The Exodus Road, Preston Goff is an expert storyteller in the anti-trafficking space. During his five-year tenure at the organization, The Exodus Road's media efforts have expanded substantially, most recently with the launch of Influenced — a cutting-edge digital safety curriculum for youth and their caregivers. Preston Goff resides in Colorado Springs with his wife and two young children.
Connect with Exodus Road and Preston Goff
Exodus Road Website | Instagram | Facebook | TikTok | YouTube
Preston Goff Website | Instagram | Linkedin
About Host Maria Bryan
Maria Bryan is a trauma-informed storytelling trainer. She helps nonprofit leaders tell powerful and impactful stories that resist harm. Maria has over fifteen years in marketing communications in the public sector. She has a Master’s Degree in Public Administration, a Bachelor’s Degree in Journalism, and is professionally certified in Trauma & Resilience, Trauma-Informed Space Holding, Trauma-Informed Coaching, and Somatic Embodiment & Regulation. Maria is a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place.
Connect with Maria
Speaking & Training | LinkedIn | Email
