Marketing in Theme Parks: How Alton Towers Uses the 7Ps
What does marketing actually look like inside a theme park?
In this episode of SBL in Real Life, Marty takes a trip to Alton Towers to explore how one of the UK’s best-known theme parks uses the 7Ps of marketing to create an experience that customers want to buy — and come back for.
Using real-life examples from Alton Towers, we look at:
🎢 Product – It’s not just about rollercoasters. What is Alton Towers actually selling?
Price – Tickets, dynamic pricing, packages and getting customers to spend once they are inside the park.
Place – How location and digital channels affect the customer experience.
Promotion – Advertising, social media, new ride launches, events and creating excitement before customers even arrive.
People – Why employees are such an important part of marketing a service business.
Process – Booking tickets, entering the park, queueing, apps and making the customer journey as smooth as possible.
Physical Evidence – The rides, theming, signs, buildings and environment that turn a service into a memorable experience.
The 7Ps can sound like another marketing model to memorise for ACCA SBL. But when you see them operating in a business like Alton Towers, they become much easier to understand — and much easier to apply in the exam.
🎧 Season 1: SBL in Real Life – Episode 24
ACCA SBL Guru Podcast with Marty Windle and Friends
#ACCA #SBL #ACCASBL #SBLGuru #Marketing #7Ps #AltonTowers #ThemeParks #StrategicBusinessLeader
