Nina Churchill quit her corporate PMM job effective immediately. She then wrote a series of posts on LinkedIn that reached about half a million people. She's a fellow product marketer and founder of Fresh View Concepts, where she helps B2B companies stop sounding like everyone else.
We get into the post, the burnout and the 11 weeks of FMLA before it, and why we put up with behavior at work that we'd call abuse at home. Then the useful stuff. Why your manager is the top reason you stay or go. The questions to ask a hiring manager before you take the job.
And oh yeah, by the way? She's also coming to Death to Marketing in October.
Timestamps
00:00 Welcome, and the hosts introduce themselves
00:29 Meet Nina Churchill, recovering performance marketer and founder of Fresh View Concepts
01:27 Nina's coming to Death to Marketing (and Saugatuck)
02:06 Gab's question: are product marketers ultimately marketers?
03:42 The LinkedIn post that made Eric want to run through a wall
04:18 A new manager, a burnout, and 11 weeks of FMLA
06:44 "Effective immediately"
07:06 Half a million people and a flood of DMs
07:46 Why do we accept at work what we'd call abuse at home?
10:32 Any backlash? "I can't like this, but I respect it"
11:09 "Your LinkedIn is your LinkedIn"
12:25 Jumping without a parachute: therapy, ADHD, and deleting the apps
15:34 Blood pressure, cortisol, and life after quitting
17:59 Boundaries: bad at them, or never practiced?
18:59 Fresh View Concepts, 2011, and some questionable age math
19:32 Running her business differently this time around
20:20 "Oh, you look stable"
21:15 Productive in two hours, not eight
23:06 The moment she decided she was the boss
23:29 The agency that always had her back
25:10 From bartending to product marketing in HR tech
26:07 How much your manager really matters
27:59 Interview the hiring manager too
30:38 The coworker who gave her name to recruiters
32:04 Why she signed up for Death to Marketing
34:50 Do we need to hide the booze? Mocktails for everybody
35:58 Death to sameness
37:31 Payroll, and why nobody trusts your AI
39:40 Where to find Nina: the Sameness Report and Whirl
Additional sources
1. Fresh View Concepts, Nina's positioning consultancy
https://freshviewconcepts.com
2. Whirl, Nina's AI mock interview tool (free if you were recently laid off)
https://whirlinterview.com
3. Nina Churchill on LinkedIn
https://www.linkedin.com/in/ninachurchill/
4. Nina's writing at 3Sixty Insights
https://3sixtyinsights.com/author/ninachurchill/
5. PostHog, Nina's example of a brand that's actually different
https://posthog.com
6. Death to Marketing, October 2026
https://www.death-to-marketing.com
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