Joshua Zerkel just wrapped a 7-year spell as Head of Global Engagement and Community at Asana.
Starting from zero, he led the development of a program that has grown a forum to over 600,000 members, recruited 26,000 ambassadors, and run over 900 community events–influencing almost $100 million in pipeline along the way.
Underpinning this success has been his unrelenting commitment to internal reporting and PR.
In this episode, he lays out his blueprint for getting buy-in for your community program from execs and other teams.
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