Thinking about starting a dog treat business but feeling overwhelmed by all the steps?
You don’t need a website, license, or huge inventory to get going. In this episode, Kara shares a beginner-friendly soft launch strategy that helps you test your treats, grow your confidence, and make your first sales—without spending months in planning mode.
Whether you’re just starting out or restarting with more intention, this episode breaks it down into a realistic, results-driven roadmap.
What You’ll Learn in This Episode:
What a “soft launch” actually means—and why it works for dog treat bakers
How to test recipes and gather feedback without a website or business license
Why early trust-building is more important than early perfection
The simplest way to start taking orders (and getting paid) right away
What to track during your soft launch so you can scale with confidence
Chapters:
00:00 Introduction and What This Episode Covers
02:03 What Is a Soft Launch (And Why It Works)
04:44 Step 1: Test & Get Feedback
07:21 Step 2: Build Trust, Not Perfection
09:00 Step 3: Create a Simple Way to Order
10:26 Step 4: Start Collecting Payments
12:05 Step 5: Track What Works (So You Can Grow)
13:33 Final Thoughts and Encouragement
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