From Data to ICPs: Jordan Crawford, founder of Blueprint, Guide to Strategic Marketing

Join Jordan Crawford, the founder of Blueprint, as he takes us on a deep dive into the world of strategic marketing with a focus on Ideal Customer Profiles (ICPs). In this comprehensive guide, Jordan reveals how blending data science with go-to-market strategies can transform how companies approach their market segments.

Whether you're a marketing professional looking to refine your strategy, a business owner aiming to enhance your customer targeting, or just curious about the impact of data in marketing, this video will provide valuable insights into making smarter, data-backed marketing decisions.

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