Welcome to Episode 80 of the Wed.Co Podcast. Today, Toga sits down with Mel from MJ Vegan MUA for a chat about her growth mindset and how everything changes in her Wedding Business.
In this episode, Mel shares her inspiring journey from starting her makeup business while working in real estate, to building a successful, sustainable brand that prioritizes efficiency, client experience, and personal values. She discusses the pivotal moments that shifted her business mindset, from embracing systems to rebranding her website, and managing her time as a busy single mom.
Key Topics:
Mel’s early struggles balancing a growing wedding makeup business with family life
The impact of COVID on her business and lessons learned
Transitioning from scattered systems to streamlined workflows with Studio Ninja
Rebranding her website to attract commercial and e-commerce clients
Simplifying client communication and admin with automation
The importance of leveraging system tools to save up to 30 hours per wedding
Strategies for raising prices confidently through consistent booking
Building a personal brand that reflects her fun, professional personality
Expanding her team with an efficient hair stylist to handle larger bookings
Recognizing the value of operating as a vegan-focused, niche provider
The mindset shift from emergency mode to sustainable growth
The importance of speed in business decisions and implementation
Growth plans for 2026 and beyond, with a goal of more stability and less reliance on agencies
Advice for fellow entrepreneurs: embracing systems, taking bold action quickly, and prioritizing time over everything
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