50. The Infinite Company (w/ Dave Wright and Brian Solis)

We're incredibly honored to be joined by Dave Wright, Chief Innovation Officer at ServiceNow, and Brian Solis, ServiceNow's Head of Global Innovation, digital anthropologist, and nine-time author. Together, Dave and Brian run ServiceNow Futures and have just published Infinite: How Visionary Leaders Transform Today's Businesses into AI-Forward Companies (Wiley, 2026).

This is an awesome episode, where we have the luxury of talking to quite literal titans of industry about applied AI. We start with the concept of the 'workflow,' the graph-structure of business logic — designed, as Dave puts it, for the limitations of people and the scarcity of resources, and now confronting an abundance of intelligence. From there we work our way to the tantalizing concept at the core of their book, an 'infinite company,' a company that is technically enabled to such an extent that it can continously, progressively, reinvent itself.

Marek pushes the concept to its limits: can an infinite company generate synthetic demand? Can it get infinitely big? And when does it tip into a true dark enterprise, agents making executive decisions about what to build and why? For Brian and Dave, the answer leaves a path open for humans as leaders, workers, and collaborators, who function to destabilize the linear, incremental self-improvement of agentic systems and reroute business into new and unexpected places.

At the core of our conversation: Brian Solis & Dave Wright, Infinite: How Visionary Leaders Transform Today's Businesses into AI-Forward Companies(Wiley, 2026). See: infinitecompany.ai