In this episode, we talk about the different ways NHL players could utilize their personal brands and what the future of that looks like in hockey. We also had legendary artist Benny the Butcher pull up to the shop and draw the Smiley logo. We also discussed our recent merch collab with Florida Panthers forward Sam Bennett and his charity foundation, Benny's Buddies, a program that helps fund adoption fees of pets at the Humane Society of Broward County every time he scores a goal.Thanks for listening!
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