How do you win over fans for your pro hockey team? Send them to the penalty box, of course. On this episode of The Whole Idea Podcast by DCG ONE, Kyle Boyd, senior director of fan development for the Seattle Kraken, joins host Greg Oberst to share the team’s unique strategy for fan engagement. Experiential marketing plays a huge role, not just for engagement but also for education, especially important in a market that isn’t historically deep in major league hockey experience.     

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