Advertising execution is still surprisingly manual. Marketers and agencies juggle fragmented platforms, disconnected data, and countless hands-on tasks. When those systems are stitched together with new AI tools, they can create what Fluency CEO Mike Lane calls a “Frankenstack” of software.

He talks about what it takes to truly automate advertising execution. Rather than simply adding an AI chatbot to existing workflows, Lane argues that companies need an integrated operating system that connects data, media platforms, workflows, and AI agents. The goal isn't automation for its own sake. By taking repetitive execution and error-prone tasks out of the workflow, AI can give marketers more time for strategy—and potentially provide new insights by continuously analyzing performance across an entire advertising portfolio.

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Learn more about Fluency: https://www.fluency.inc/


 

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