In this episode, Rebecka Håwi Ryde CEO MELIMELI shares key insights from her journey—from agency life to leading Skincity through a major transition, and now building the premium furniture brand MeliMeli.
You'll learn:
What it takes to step into leadership during a brand’s transition
How agency experience can shape e-commerce strategy
Lessons from shifting platforms and preserving pricing power
Why owning your brand is essential to long-term success
How to communicate price increases without losing trust
The practical meaning of “pricing power” in a competitive market
What sustainability looks like beyond buzzwords
How AI tools are transforming daily work across content and customer service
Whether you're growing a DTC brand, managing digital operations, or exploring AI for team efficiency—this episode is packed with actionable takeaways.
In the links you have access to all extra content discussed in the episod.
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