In this episode of Do Beautiful Things, Jenny Lawson talks with Veronica Roof, HDR’s national solid waste planning leader, about the groundbreaking 2026 Keep America Beautiful National Litter Study. Together, they explore how innovative research methods and robust data collection are uncovering the true scope of litter across the country, informing strategies to reduce waste, and inspiring action for cleaner, healthier communities nationwide.
Show Notes
00:00 Discovering a career in waste management
03:43 Beginning the litter project journey
08:46 Improving data analysis methods
11:56 Preparing for fieldwork and sample sites
15:40 Developing coastal litter research methodology
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