Building Excitement Before Your Book Launch

In this episode, Matt & Lauren invite listeners to ride the pre-launch marketing roller coaster. We debate the different stages of building, leveraging, and maintaining excitement for an upcoming book or product, and share ideas for: 

🎢 Building anticipation before the launch announcement 

🎢 Maintaining momentum between announcement and launch

🎢 Spreading that excitement to new audiences

Listen wherever you get your podcasts, or watch the video episode on YouTube!

Dive Deeper

💡 Listen to These Episodes

• Ep #57 | How to Use a Preorder Campaign to Boost Your Book Launch
• Ep #85 | Maintaining Momentum After Your Book Launch
• Ep #118 | How to Get Your Readers to Sell Your Book for You

💡 Explore These Resources

• Check Out Lauren Asher’s Instagram Countdown
• Lulu Blog | How to Plan & Promote Your Book Pre-Launch
• Lulu University | How to Launch Your Book in 4 Steps 

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