At MAD//North, we spoke with loveholidaysabout its shift to a challenger mindset. In this episode, we continue the conversation with Jasmine Dye, Senior Social Media Manager, to explore how that mindset is brought to life across social, influencer, paid and community.
In this episode, we explore what it takes for a brand to get people talking in a crowded category and how the "loveholidays twist" shapes creative decisions. Expect to learn how creators are now part of the creative process, not just a channel, and how the Book What You Love campaign is leaning into niche, hobby-led creators. We also unpack what success looks like beyond traditional metrics and how trust is evolving in an AI-driven travel landscape.
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