Most agencies don’t fail because of bad marketing.
They fail because their systems, positioning, and sales processes are broken.
In this episode of The Takeover, we sit down with Alisha Conlin-Hurd to talk about what’s actually working in today’s agency landscape, from paid ads and funnel strategy to sales psychology, niche selection, and scaling without burning out.
Alisha shares how she went from cold calling and telco sales to launching hundreds of funnels across 120+ niches, building a 7-figure agency, and coaching agency owners around the world.
Keynotes & Chapter Markers
00:18 – Alisha’s journey from cold calling to entrepreneurship
05:22 – Using sales feedback loops to improve marketing performance
08:41 – How to increase show-up rates before the sales call
17:56 – Building winning ad angles and creative systems
29:34 – The scaling mistakes keeping agencies stuck
38:55 – Redefining success, impact, and the next chapter of growth
Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points.
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About The Hosts:
Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
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