The Business of Dance
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132: Gary Edwards - CEO of Arthur Murray Dance Studios, World Champion Ballroom Dancer,International Judge, and Michael Jackson’s Cha Cha Instructor.

Dela

Interview date: May 3rd, 2026

Episode Summary:

In this episode of The Business of Dance Podcast, Gary Edwards shares his remarkable journey from a seven-year-old boy in London learning to dance so he could attend his mother’s events, to becoming a world champion ballroom dancer, international judge, and now CEO and partner of Arthur Murray Dance Studios. He reflects on the unwavering conviction he had from a young age that dance would not just be his passion, but his profession, despite pushback from a world that did not yet see dance—especially for boys—as a serious career path. From his first paid job at 17 to years spent performing, judging, and teaching around the world, Gary’s story is one of persistence, adaptability, and saying yes to opportunity.

The conversation also dives into the business side of dance in a powerful way. Gary discusses how Arthur Murray has remained successful for more than a century by focusing on fun, connection, and community, while also explaining the urgent need to modernize through social media, updated systems, and broader visibility. He shares entertaining stories about teaching Michael Jackson a cha-cha to “Billie Jean,” spending time with Janet Jackson and other celebrities, and emphasizes that even the biggest stars simply want to be treated like human beings. Most importantly, he offers dancers practical advice on resilience, pivoting through rejection, learning business skills, managing time well, and creating sustainable careers in dance beyond performance alone.

Top 10 Show Notes

  1. 1:29 — Gary began dancing at seven years old

  2. 5:22 — First paid dance job at 17

  3. 6:01 — Opportunity led him to Arthur Murray

  4. 9:55 — Fun and community built lasting success

  5. 12:55 — Social media changed dance business completely

  6. 16:33 — Never give up, learn to pivot

  7. 28:29 — Taught Michael Jackson cha-cha to Billie Jean

  8. 30:40 — Michael transformed completely in dance mode

  9. 23:56 — UNF partnership creates dance business pathway

  10. 1:06:13 — Dance changed a veteran’s life forever

Biography:

Gary Edwards, CEO of Arthur Murray Dance Studios, has spent over four decades immersed in the dance industry, earning a reputation as a distinguished leader and innovator. As a world-ranked dancer, his competitive achievements have solidified his status within the dance community. In addition to his vast expertise in dance education and studio management, Gary also brings a strong presence in the media world, having collaborated on various dance projects, television appearances, and productions that celebrate the art of dance.

Connect on Social Media:

Website: www.arthurmurray.com

Instagram:

https://www.instagram.com/arthurmurrayintl/​​https://www.instagram.com/ballroomgiant/


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