Shoppers can save 43% on their grocery bills by choosing home brand alternatives over name brands for 20 everyday products, equating to approximately $3,400 in annual savings. Research from Compare the Market reveals the biggest price discrepancies are in non-food items like mouthwash, toilet paper, body wash and cleaning products rather than food items. Unit price checking and reading product labels helps consumers identify genuine value while navigating shrinkflation, where package sizes decrease whilst prices increase.
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