The identikit of the contemporary consumer is continually changing, not only in terms of purchasing methods but also, and most importantly, of the values that guide consumers’ choices. What is clear is that the approach to consumption has become responsible, focused on details and the impact of the products purchased. So what is behind a product? How does it come into being? Is the product, today, always the result of virtuous production processes? We try to answer in the third episode of Design Forward.
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