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What if the first step to winning on Instagram isn’t posting more content, but following the right people?
Brandon Blankenship has built one of the most interesting social media models we’ve seen in real estate. His Chicagoland team does $40 million to $50 million in annual volume, and Instagram and YouTube drive a major share of the business. This year, Brandon expects to help about 120 families, with roughly 40 coming directly from Instagram despite having no prior relationship with him.
We break down how Brandon turns strangers into friends by getting crystal clear on his ideal client, finding local people through the businesses they already follow and building relationships before asking for anything. We also unpack his two-account strategy, with Living Chicago Suburbs focused on local news and community content while his personal page builds trust through real estate education and his own life.
Brandon also shares why he watches saves and shares instead of chasing views, how the content we create determines the leads we attract and how he already had eight listings signed for 2027 months before the year began. If we’re spending time on social media without getting appointments, Brandon gives us a much more focused play to run.
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