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Amanda Furman never wanted to be in sales. In fact, when she looked at career options after 10 years at home with her kids, “no sales” was at the top of her list.
Then she found real estate.
Today, Amanda runs a 120-unit business in Appleton, Wisconsin, with more than $30 million in annual volume, and 98% of it comes from repeat and referral business. She has never bought a lead. Instead, she built a simple, human, hyperlocal system around her database, her community and the people she already loves serving.
In this episode, Amanda breaks down her 52-touch program, including a monthly digital newsletter, community coupons, local events and client giveaways. She also shares how her pumpkin drop-off became a signature touch, why her investor seminar led to multiple deals, and how Fox Cities Fridays turned local business spotlights into one of her strongest marketing plays.
Amanda’s model works because it feels real. It is built on service, not sales. It gives before it asks. And it proves what Gary Keller has always said: Your database is your business.
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