Gramercy Atelier: Designing a sales funnel that converts

Robert and Maria are the co-founders of Gramercy Atelier, a design house in New York City. Robert handles the business, and Maria creates stunning bespoke special occasion dresses for customers all over the U.S.

Although the couple has a steady flow of leads looking for the perfect dress, they’re having trouble getting them to commit to a consultation. In this episode, our team uncovers ways to encourage more leads to book that first phone call.

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Here’s the full presentation of ideas we shared with Robert. (Warning: spoilers!)