AI adoption is outpacing organizational capability

In this episode of The Influencers, digital marketing and transformation advisor Steven Golus joins host Leo von Gerlach to examine what is really holding organizations back from getting value out of AI. Across global media and technology businesses, teams are experimenting, but very few are integrating AI in a way that changes how they operate or compete.

From low leadership fluency to unclear ownership, Steven shows how the barriers are practical, not technical. Those moving ahead are embedding AI into how work gets done, focusing on high-impact use cases, and building real capability across teams. If you want to understand how to move from interest to execution, this conversation shows what it takes.

About Steven Golus: Steven Golus brings over 25 years’ experience across leading digital advertising platforms including Google, DoubleClick, DataXu, and x+1. Today, he advises and trains global media and marketing teams on how to operationalize digital and AI in practice, from programmatic and data to measurement and streaming. Learn more at stevengolus.com.

About Hogan Lovells: Our Digital Transformation offering helps clients navigate the full breadth and depth of the seismic forces impacting their organizations – and today’s society. Leveraging team members across our 2800 lawyers on six continents, we provide integrated advice on the multifaceted regulatory, governance and enforcement issues and risks that arise across the many technologies and trends that comprise the new digital future.

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