Exposing How Big Brands Fake "Pasture Raised" Eggs - Patrick Samuels @Sunnyside | #114

Patrick Samuels is the founder of Sunnyside Egg Co., a Kentucky-based regenerative egg operation built on mobile coops and Amish/Mennonite farming partnerships. A former US Army Special Forces officer with no agricultural background, Patrick stumbled into farming through pandemic-era homesteading, worked inside one of the largest pasture-raised egg brands, and launched Sunnyside in December 2024 to scale what he calls the only truly regenerative egg operation in the country.

5 Key Topics

1. The pasture-raised label scam
2. Mobile coops as the real standard
3. Scaling regen without selling out
4. The corn/soy-free feed debate
5. Transparency over certification

Timestamps

[00:00] Intro & egg price controversy

[01:30] Patrick's military-to-farming path

[04:00] Inside a "pasture-raised" barn

[07:00] Why certifiers are grifters

[11:00] The Vital Farms breakdown

[18:00] Retail vs. decentralisation debate

[27:00] Corn & soy-free feed complexity

[37:00] Regenerative certification loopholes

[44:00] Sunnyside's growth timeline

[01:01:00] On-farm operations & rotation

Links

Website

Instagram