Scaling Dirty Soda: Alex Dunn, CEO of Swig, on Building a National Beverage Brand

Alex Dunn, CEO of Swig, shares insider insights on how Swig pioneered and scaled the dirty soda category from its Utah roots to a thriving national franchise. Explore key hospitality trends in the beverage and restaurant industry as Alex discusses personalization, premium fountain beverages favored by Gen Z, and how innovation drives brand authenticity and growth at scale. From franchising strategy to staying competitive amid major beverage players entering the space, this episode is packed with valuable lessons for food service professionals and hospitality insiders aiming to build bold, category-defining brands.

Episode Credits:

• Sponsored by: DirecTV
• Produced by: Branded Hospitality Media
• Hosted by: Michael Schatzberg, JImmy Frischling
• Producer: Julie Zucker
• Creative Director: Adam Levine
• Show Runner: Drewe Raimi
• Post Production: GrodMedia

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