Major sporting events don’t just happen by accident in the Springfield area—they are won. 🏆 Joining us to pull back the curtain on sports tourism is Lance Kettering, Executive Director of the Springfield Sports Commission. Since 2010, Lance and his team have been aggressively bidding on and securing premier events that pack local hotels and boost our economy. We take a behind-the-scenes look at their strategy and discuss just how fiercely competitive the sports tourism industry has become.
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