Welcome to Ken Williams, Master of the Marketing Data Stack at Dive Team, the new company he recently founded that "provides the strategic guidance and technical capabilities necessary to master the marketing data stack."
We talked about Media Mix Model, Clean Room, Regressions and other technologies that allow us to better evaluate our marketing activities.
Listen carefully to what Ken says: every word he says is pure gold!
Thanks so much Ken, it was a pleasure chatting with you!
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