What Happens When 900 Mexican Entrepreneurs Come Together

JR Jimenez breaks down the aftermath of the first True Hustle Business & Branding event, where more than 900 entrepreneurs came together to network, collaborate, and build real business relationships. JR shares why he believes collaboration beats competition, why people don’t respect free opportunities, and how 20- and 21-year-old entrepreneurs in the trades are already building multimillion-dollar businesses. He also gets into why the trades may be the new college, the importance of marketing and personal branding, dealing with criticism, and why success requires being intentional about who you surround yourself with. Plus, JR talks boxing, breaks down a potential Ryan Garcia vs. Pitbull Cruz fight, and explains why today’s fighters need more than talent—they need a brand that can put people in seats.