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What does it really take to save one of the world’s most iconic brands?
In this episode, former Porsche GB CEO Kevin Gaskell shares the incredible story of how he helped transform Porsche during one of the most challenging periods in its history. From rebuilding a struggling business to leading BMW and Lamborghini, Kevin reveals the leadership principles, business strategies and hard decisions that shaped his career.
We dive into why some of the world’s biggest automotive brands are making costly mistakes, how listening to customers changed Porsche’s future, what modern businesses continue to get wrong, and the mindset required to build and lead successful companies.
Whether you’re passionate about cars, business or leadership, this is an episode packed with lessons from someone who has spent decades turning struggling companies into success stories.
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