Simms Complete
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From A-10 Pilot to NFL Innovator: Jay Hedley on The Eye-Tracking Tech That Could Change Football Forever

Simms Complete
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Matt and Phil Simms welcome Jay Hedley, CEO of HeadVantage and decorated A-10 pilot, to break down how eye-tracking technology embedded in NFL helmets can show coaches exactly what a quarterback sees — not just where his head is pointed. The company is already inside the NFL Forward program, with applications spanning player development, broadcast, officiating, and real-time concussion detection, and is targeting on-field use before the end of the 2026 season.


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