Adam Gusky, solo founder of Blawgy, on how businesses get recommended by ChatGPT and other AI tools, and what technical founders get wrong about marketing. Adam went from a college wrestling meme page and 30 side projects to quitting his job, selling Blawgy as a hand-built service, watching it churn, and rebuilding it into a product agencies now run for their clients.
We get into SEO vs AEO, whether a post every day still works, and why most people will buy software instead of vibe coding it. I share how customers are finding Killswitch through AI answers, the Grok Bot team behind its marketing, and the partner program I'm building with attorneys and financial advisors.
00:00 - Introduction
02:19 - A college meme page and 30 side projects
04:05 - What Blawgy does
04:51 - Is SEO dead? SEO vs AEO and GEO
07:18 - How long before it works
10:34 - FoodBuddy and the menu item calorie play
12:21 - Agent readiness and llms.txt
15:23 - Customers finding Killswitch through AI
18:35 - Quitting the job to build Blawgy
22:12 - From hand-built service to real product
24:26 - Guardrails and multi-pass quality checks
26:17 - The Blawgy pixel and refreshing old posts
33:30 - Why people buy software instead of vibe coding it
38:37 - Handoff plans for solo founders
45:23 - Blawgy's stack, AI coding tools, and Tmux
54:06 - Marketing Killswitch with Grok Bots
56:31 - CAPTCHAs, bots, and AI slop on social
58:48 - A partner program for attorneys and advisors
1:01:09 - Local cold outreach that gets replies
1:03:02 - Why Blawgy sells to agencies
1:09:50 - Tiered pricing and finding agencies with Apollo
1:13:23 - SEO agencies, backlinks, and a cold email experiment
1:16:34 - Is a post every day overkill?
1:19:08 - Building an AI podcast producer
1:27:42 - Where to find Adam
Resources Mentioned:
- Blawgy: https://blawgy.com/?utm_source=elixir-mentor
- MyFoodBuddy: https://apps.apple.com/us/app/myfoodbuddy/id6505124191?utm_source=elixir-mentor
- Is It Agent Ready: https://isitagentready.com/?utm_source=elixir-mentor
- Killswitch: https://killswitch.app/?utm_source=elixir-mentor
Connect with Adam:
- X/Twitter: https://x.com/adamc0dez?utm_source=elixir-mentor
- Blawgy on X: https://x.com/blawgyseo?utm_source=elixir-mentor
Sponsors:
- BEAMOps: https://beamops.co.uk/?utm_source=elixir-mentor
- Paraxial.io: https://paraxial.io/?utm_source=elixir-mentor
- Jido: https://agentjido.xyz/discord?utm_source=elixir-mentor
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