The marketing obsession leads artists to forget a fundamental truth: musicians make music. Content is about discovery. Catalog is about depth. Content is the doorway to the house that is your catalog. Good content is like a set of good directions – it makes your house easy to find. Giving good directions, however, does not necessarily make you a good host. Whether or not someone decides to stay depends entirely on what’s inside.
A house containing a well-curated collection of your work is a place for someone to spend time.
If you help someone find an empty house, how likely are they to return?
Spending all your time on content is like mapping a route without a destination in mind.
Be sure that you have something to share with your guests when they arrive.
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