SEO used to be the ultimate growth lever—offering massive “free” traffic to marketers who could outsmart the algorithm. But in 2025, it's a different game.
In this episode, I’m joined by Gaetano DiNardi—an SEO strategist with deep experience across B2B SaaS—to unpack how AI is reshaping the search landscape.
We discuss:
The SEO playbook for 2025
How zero-click search is impacting real-world traffic
Why brand is actually a competitive moat for SEO
How to appear in AI search previews and LLM recommendations
When a startup should consider SEO
How to optimize content for the top, middle, and bottom of the funnel
Whether you’re running SEO for an enterprise brand or figuring out your growth strategy as a founder, this conversation will help you recalibrate your approach to search in the age of AI.
About Today's Guest
Gaetano DiNardi is an SEO expert and principal consultant at Marketing Advice.
He’s spent over a decade in B2B marketing, helping 50+ SaaS companies drive growth and demand. He’s battled in some of the most competitive trenches out there—categories like identity theft, business VoIP, employee monitoring, insider threat detection, LMS software, and more.
You can find him sharing lessons from the field on LinkedIn and Substack.
Key Topics
[00:00] - Introduction
[01:24] - Evolution of search over the past 10 years
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