The art world runs on storytelling. The story of the artwork. The story of the artist. And one of the most seductive stories of all, the one that says if you got your toe over the line out of art school, your career goes onwards and upwards from there in a straight line.
My guest today, Hettie Judah, has been inside the art world since the early 1990s, as a writer, critic, curator and advocate. And she has written a book that quietly dismantles that story. How to Enter the Art World… After a late start, a first career, illness, raising children, a crisis of confidence, leaving it in disgust…
In this conversation, Hettie shares how the art world's myths are really costing the people inside it, why the relationships that move careers are built in quiet galleries rather than at private views, and what the financial reality of a successful writing and curating life actually looks like. You will leave with a sharper read on the structures around your practice, and permission to stop measuring yourself against a career shape that was never real in the first place.
KEY TAKEAWAYS
The art world tells a particular story about itself - A linear career. A clean upward arc. The right schools, the right shows, the right age. And if you didn't get on that track, or you stepped off it, maybe to have children or it was never offered to you in the first place, the story says you missed your window. Hettie demonstrates that is not true.
If you are coming back to your practice, or finding your way in for the first time, or rebuilding after a long stretch away, take this as the invitation. Not to enter someone else's version of the art world. To build the one that holds your work.
Often creative labour is quietly self‑subsidised so the rest of us can have the books and conversations we need – think a £150 fee for an event, from which the writer or artist still has to cover train fares and providing their own books.
BEST MOMENTS
“You can construct the art world you want to be part of …. the structures around artists can be changed.”
“We all need one another…. we all learn from the questions that other people ask.”
“I really wanted the book to feel like you were having a conversation with a friend.”
“I remember them (art works) with my body as well as my mind's eye. I remember them so strongly.”
EPISODE RESOURCES
https://apollo-magazine.com/author/hettie-judah
https://www.instagram.com/hettiejudah/
Hettie´s books - https://www.amazon.co.uk/stores/Hettie-Judah/author/B00E9ZRESS
HOST BIO
With over 35 years in the art world, Ceri has worked closely with leading artists and arts professionals, managed public and private galleries and charities, and curated more than 250 exhibitions and events. She has sold artworks to major museums and private collectors and commissioned thousands of works across diverse media, from renowned artists such as John Akomfrah, Pipilotti Rist, Rafael Lozano-Hemmer and Vito Acconci. Now, she wants to share her extensive knowledge with you, so you can excel and achieve your goals.
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Ceri Hand Coaching Membership: Group coaching, live art surgeries, exclusive masterclasses, portfolio reviews, weekly challenges. Access our library of content and resource hub anytime and enjoy special discounts within a vibrant community of peers and professionals. Ready to transform your art career? Join today!
https://cerihand.com/membership/
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Unlock Your Artworld Network Self Study Course
Our self-study video course, "Unlock Your Artworld Network," offers a straightforward 5-step framework to help you build valuable relationships effortlessly. Gain the tools and confidence you need to create new opportunities and thrive in the art world today.
https://cerihand.com/courses/unlock_your_artworld_network/
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Book a Discovery Call Today
To schedule a personalised 1-2-1 coaching session with Ceri or explore our group coaching options, simply email us at hello@cerihand.com
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
