Ryan Klinefelter - The bundling and unbundling of AdTech

My guest today is Ryan Klinefelter.

Ryan is one of those veterans of the industry with so much to share and a pleasure to catch up with.

We had a wide ranging discussion covering topics such as:

• How he ended up in Corp Dev and spent 12 years in it after windy road.
• How to think about the AdTech industry, incl. size, dynamics and why it shifts between bundling and unbundling
• How Ryan sources companies.
• Why the people is the most important thing in every deal and how Ryan goes about retention strategy (and why P&L based earnouts can hinder integration!).

We also dive into some real case studies where Ryan walks us through what set them up for success.

Please enjoy!

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